PIXIE Won't Play

Established in 2015, PIXIE Won’t Play creates urban, chic and effortless streetwear for women. PIXIE blends together feminine and masculine silhouettes, a wearable palette, and breathable materials. Each piece is created utilizing design, quality, versatility, expressiveness, and choice of material.

PIXIE is designed for the woman who knows her inner beauty, a woman that needs clothing that is made to wear anywhere and everywhere—clothes that enhance and compliment her nature, clothes that she can wear to expresses herself, a canvas for her unique style.

PIXIE Won’t Play stands for real and natural women and embrace them to be who they are; therefore, most of the pictures are un-retouched and photoshop free.

PIXIE is independent, standing up for the right to employ both the feminine and the masculine qualities while cherishing the child inside her. Open-minded, secure and caring, she is ready to embark on her own journey towards creating a more amicable environment.

PIXIE Won't Play preserves its ethical values by putting an emphasis on sustainability. Women who wear PIXIE are aware not only of themselves but of their surroundings as well: that is why recycled materials, eco-friendly dye and sticking to dead stock is of fundamental importance. They are aware that nature is the closest thing to magic and they stand in guard. Each piece of clothing is a result of a cooperation with the most skilled local artisans and all of the manufacture work takes place in PIXIE's homeland - Latvia, as the brand stands against third-country workforce exploitation.

PIXIE Won't Play believes in a world where nothing stands in the woman's way of becoming herself.